Released to commemorate the SEGA Dreamcasts 15th anniversary, this fantastic Dreamcast watch was released in Japan in limited numbers. The Dreamcast watch was available in a polished stainless steel or gloss black finish. The disc drive lid flips to show the watch face on the Dreamcast console shaped body, with a metal linked strap.
This Dreamcast watch was recently auctioned for £400 which is slightly higher than the original, but still substantial sum of $399 when first released. Gave in awe at the images below.